VBVirtual Billboard

Make every store in your plaza discoverable.

Virtual Billboard helps property owners reduce vacancies, increase tenant satisfaction, and differentiate their centers — by turning their entire tenant directory into a mobile-first experience for every shopper who enters the parking lot.

Half your tenants are invisible. Even to your other tenants.

Plazas with 15-30 stores look great on paper, but only 30% of shoppers visit more than two storefronts per trip. The rest — your tucked-away, back-of-plaza, or hard-to-spot tenants — see foot traffic that's a fraction of what their location would deserve. That hidden gap drives churn, complicates retention, and eats into your portfolio's competitive position.

Tenant churn

Back-of-plaza stores close 2x faster than front-facing ones. Replacement leasing is expensive.

Vacancy ripple

Empty bays signal trouble to passing shoppers — even when 90% of your plaza is thriving.

Limited differentiation

Competing centers look identical to drivers. There's no reason to choose your plaza over theirs.

How Virtual Billboard works for plaza owners.

We're not a vendor. We're a tenant-success partner. Here's how partnerships are structured:

  1. 1

    Plaza setup

    We configure a geofence around your center, generate plaza-specific QR signage, and build a custom shopper directory in your plaza's voice.

  2. 2

    Tenant onboarding

    Tenants subscribe directly to Virtual Billboard at $99/month for a basic listing, $149/month for AI Concierge inclusion. You facilitate; we handle billing and onboarding.

  3. 3

    Performance reporting

    Monthly portfolio reports show plaza-wide foot traffic gains, tenant participation rates, top-performing categories, and tenant feedback.

Key terms

  • Pilot programs available for the first 3 plazas in each metro
  • No upfront cost to plaza owners during pilot phase
  • Revenue share available for plazas bringing 10+ tenants

What plaza owners get.

Tenant visibility lift

Plaza-wide foot traffic increases of 15-30% in pilot deployments, with the biggest gains going to your hardest-to-find tenants.

Tenant retention

Tenants who see traffic gains stay longer. Your retention rates improve without any change to your management approach.

Competitive moat

Your plaza becomes the corridor's smart center. New tenants ask for you specifically. Listing premium becomes possible.

Monthly insights

Detailed reporting shows you which categories are over- or under-performing, helping you make smarter leasing decisions.

Virtual Billboard is the right fit if...

Great fit

  • You manage 5+ plazas, or one plaza with 15+ tenants
  • You have tenants who would benefit from more discoverability
  • You're open to a pilot program before formal contracting
  • You see vacancy rates as a problem worth solving

Probably not for us

  • Single-tenant or anchor-only properties (no directory benefit)
  • Plazas with <10 active tenants
  • Plazas without any retail / restaurant / service mix
  • Property owners who don't have direct contact with tenants

Let's talk about your plaza.

A 30-minute partnership call. We'll look at your plaza, identify opportunities, and discuss pilot terms.

Your role *